Dear Lands End,
  I was so anticipating the return of your Canvas line.  I loved the original line.  Finally, it's here and #currentmood is disappointed.  A "membership" and  "membership price" ... really?  You are not Costco.  The online photos are great, but I will not be purchasing since you jumped on the membership bandwagon.  I expected the same customer service and value as  Lands End.  #mybad